Allen Carr (1934-2006) was a heavy smoker who had quit for more than 30 years. In 1983, after countless failed attempts to quit, he went from 100 cigarettes a day to zero, without suffering withdrawal pains, using willpower, and without gaining weight. He realized he had discovered what the world had been waiting for—a simple way to quit smoking—and set out to help heal smokers around the world. Easyway has become a global phenomenon, with workshop centers in more than 150 cities in more than 50 countries around the world. Allen Carr’s Easyway books, online video programs, and live group workshops have helped an estimated 50 million smokers worldwide. The vast majority of these happy non-smokers learned about the method through personal recommendations from friends, family, and colleagues. Allen Carr is now recognized as the world’s leading expert in helping smokers quit, and has sold more than 15 million books on the subject. His Easyway method has been successfully applied to a range of problems, including weight control, alcohol and other addictions, and phobias. In 2006, Alan was diagnosed with lung cancer and died in November of that year, handing over responsibility for Easyway to his closest and most trusted colleagues.